Our Top Picks From the 2024 Boston Marathon Apparel Collection
GET GEARED UP It seems like we’re in the deadest days of winter, but spring is closer than you think. Which means that spring races are closer than you think. Which means that the 128th Boston Marathon is right around the corner. If you’re running from Hopkinton to Boston this year, there’s a good chance you’re going to want to remember your experience at the most celebrated marathon of them all. Photos are great and all, but there’s nothing like wearing the iconic celebration jacket. Is it a flex? Sure, but it’s a deserved one for anyone who has completed the journey that ends with a right onto Hereford and a left onto Boylston. Crossing the famed finish line And while the jacket remains the go-to piece of apparel for most finishers, the entire collection expands to a full running kit. It even includes a bucket hat, because… well, we’re not sure why, but it does exist. Speaking of the jacket, we’re loving the classic throwback look of the red, white, and blue, a nod to the kit worn by Adidas distance runner Grete Waltz, silver medalist in the 1984 women’s Olympic marathon. While all these pieces will be available at the expo, we’ve learned in the past that certain sizes can sell out, and honestly– it’s just less stress if you procure your items ahead of time. That’s why we put together a list of our favorite items from the 2024 Boston Marathon collection. This is a sampling of what’s available, for the full collection, you can head over to Running Warehouse and stock up on all the gear. Just don’t wear that jacket before you cross the finish line. Unless you’re like us and enjoy curses upon you and your family for all of eternity. OUR FAVORITE PICKS FROM THE 2024 BOSTON MARATHON COLLECTION THE ICON Boston Celebration Jacket ($120) If there’s one thing to get, it’s this. We can tell you from experience that this is a soft and comfortable windbreaker with a perfect fit. It’s the same construction as the 2023 jacket, just in a throwback colorway that celebrates the 1984 Olympic kit worn by Adidas marathoner and silver medalist Grete Waltz. A zippered hand pocket and lower back pocket offer nice storage options. RACE DAY Boston Marathon Short Tight ($65/$70) On race day, keep the muscles loose but the shorts tight. These half tights are made from AEROREADY performance fabric and come with drop-in side stash pockets on both sides. We can tell you that this is key for gel storage while on the go. A reflective Boston Marathon logo lets people know exactly where you’ve been or where you’re going. POST-RACE Boston Marathon Quarter Zip ($65) You’re going to want to celebrate afterwards and we all know Boston can get cold in April. While the jacket is great, it’s always nice to have that cozy layer between. This quarter zip is made from a soft brush poly knit with four-way stretch. Thumbholes on the sleeve ends keep your hands warm and a stand-up collar protects the neck. TRAINING Boston Marathon 3” Short ($35) This 3-inch short for women features a vinage look with scalloped sides and a three stripe design. Moisture absorbing AEROREADY fabric keeps you dry while an internal envelope pocket can fit small personal items. Reflective details round out the short. TRAINING Own The Run Tee ($40) Sometimes a simple tee is all you need. For training or lifestyle on a hot summer day, the Own The Run Tee is made of an ultra-breathable mesh fabric with mesh panels on the sides and upper back. That means you’ll stay dry in any condition. Throw in some three stripe detailing on the back and a Boston Marathon logo on the front and this shirt gives you everything you need. RACE DAY Own The Run Tank ($40) Sometimes you need something cooler; that’s where the Own The Run Tank comes in. A racerback style singlet, it’s made from a recycled polyester and elastane combination with flatlock seams, meaning it’s breathable and non-chafing. When it gets hot out, that’s all you really want. HEADWEAR Victory 4 Bucket Cap ($36) You could wear a standard ball cap to celebrate, or you could go hard and get the Victory 4 Bucket Cap. With a 360 brim and UV 50 rating, this thing is sure to keep you protected from the sun’s rays. It’ll also keep your head cool with a moisture-absorbing sweatband and mesh ventilation.
The 6 Best Greens Powder Supplements to Support Your Immunity
It’s important to ensure that your body is getting enough of the right nutrients every day. Now, more than ever, with new strains of Coronavirus popping up almost monthly, we need our immune systems to be at their most resilient whether you plan to keep taking booster shots or not. Sometimes though, with the best will in the world, other aspects of life get in the way and things get… out of balance. One easy way to ensure you’re getting enough of the right nutrients into your daily diet is by drinking an organic greens powder supplement full of nutrient-dense superfoods. This Best Greens Powder Superfood Supplements Buyer’s Guide shares our favorite green juice powder drinks that make a huge improvement to our immunity, everyday mood, health, energy & stress levels, skin condition, and general wellness. While even the best greens powders shouldn’t be seen as a substitute for eating well and regularly, we think they’re a fast and efficient way to help improve your overall health and fitness as a dietary supplement, i.e. these powder drinks are not intended to be used as meal replacements. Even if you can’t see the difference, by drinking a greens powder daily, you’ll most likely FEEL it in your day-to-day. There are so many greens powders available to buy and while we’ve tried most of them, this list shares only our very favorite ones. There were plenty of greens powders that we tested that tasted just awful and no amount of mixing with real fruit would make them redeemable, but I won’t waste your time mentioning them here. Read our individual superfood greens powder reviews, listed below each organic greens powder product below for a more in-depth look at each of these greens powders. Plus – BONUS! Read to the bottom to learn about a new greens supplement that comes in an innovative liquid form! 1. AG1 [BEST GREENS POWDERS WINNER] One 30 serving pouch costs $79 with a monthly subscription We are continually looking to improve our diet and eat only natural, whole-food, plant-based meals, and this extends to any green powder supplement we take. AG1 is a very tasty fine-grain superfood powder made up of 75 vitamins, minerals, and whole-food sourced ingredients, so I won’t list them all here. It’s designed to add nutritional value to support key bodily functions such as your immune system, digestion, gut health and energy production, and storage. This powder doesn’t contain GMO ingredients, artificial sweeteners, flavors, or colors – and it’s 100% vegan. It also doesn’t contain preservatives, which means that it needs to be kept refrigerated and consumed within a relatively short time period. To some extent, I see the benefits of a green powder supplement like AG1 in the things I don’t experience – for example, not getting colds, not feeling unnecessarily tired and not getting spots. One thing I definitely find when taking AG1 daily is that my digestion is much better than normal and I certainly have more energy to do the things I love throughout the day. I’ve been trying to work out what causes me to have digestive problems, and so I now know that one (or more) of the AG1 ingredients is something I am lacking in my day-to-day diet. Since taking the green powder supplement I have not had low-energy periods or any colds. Who’s to say whether I would have otherwise had these, but I believe the supplement helps, especially when I’m busy or traveling and not eating particularly well. 2. Organifi Green Juice [RUNNER UP] One tub contains 30 servings for $69.95 Organifi Green Juice‘s organic greens blend is a really efficient way to get your daily nutrients and is one of our top choices for the best greens powders award. It tastes delicious even when mixed only with water and it literally takes 30 seconds to scoop some green juice powder, add 8-16 oz. of water, shake, and drink it. The stated health benefits of taking a greens blend like this greens powder include: To try it for yourself, use our exclusive Organifi coupon code ‘TK15′ will get you 15% OFF your total order when purchased via one of our links. As well as simply having Green Juice as a shake, it’s also a great addition to a smoothie with other ingredients such as water, ice cubes, nuts, and fruit. We throw all of these into our blender to make a quick smoothie. 3. BPN Strong Greens [Great Tasting!] One 30-serving tub or 20 x single serving packets cost $44.95 This popular Strong Greens powder from Bare Performance Nutrition (aka BPN) is a quality green drink powder available in two great-tasting flavors, Lemon and Pineapple Coconut. Choose from either a 30-serving tub or 20 convenient individual serving packets (great for on-the-go) – both options cost the same. Key ingredients in Strong Greens include organic wheat grass, chlorella, ashwagandha, turmeric and beet juice, which are designed to support your digestion, mood and natural energy. Strong Greens powder is third party tested for banned substances and certified by Informed Sport, which is great to know if you’re an athlete or someone who’s required to undergo drugs testing and needs the confidence of knowing your supplements are clear of substances banned by major sports bodies. 4. Nested Naturals Super Greens [BEST SELLER ON AMAZON] One 30-serving tub currently costs around $30 – that’s a bargain at $1/day! Nested Naturals Super Greens is packed with phytonutrients that help promote healthy energy levels without the crash you get from caffeine, sugar or energy drinks. Plus, its ingredients are non-GMO, vegan and 100% certified USDA organic. Super Greens is one of the best greens powder supplements because of its unique blend of fruit and vegetable powder (including superfoods like kale and acai berry) that is ground into a fine powder to give you a potent boost of micronutrients that can be absorbed by the body quickly and easily. There are also enzymes and dairy-free probiotics to help your digestive system absorb the benefits of Super Greens and everything else you eat. The flavor is fresh and sourced naturally from monk fruit extract which gives the
Best Saucony Running Shoes Right Now (2024)
Here’s a fun fact for ya: Did you know that Saucony hasn’t always been a Boston-based company? Nope, it’s actually named for the Saucony Creek in little old Kutztown, Pennsylvania. It started there all the way back in 1898, so you could say that Saucony has been around the block a time or two. Our history with the brand doesn’t go back quite that far, but we’ve run in enough Endorphins and Kinvaras to play favorites. Here are the best Saucony running shoes you can buy right now. Obviously, no single Saucony shoe is perfect for every run (though the Endorphin Speed comes pretty close), so we’ll try to cover the full range. We’ve laced up Saucony running shoes for everything from recovery runs to race days and even taken them for life off-roads. Whether you want a reliable daily trainer or a mud-ready monster, there’s a good chance we’ve got you covered. Our picks always come from our own experiences here at Believe in the Run. After all, we get a lot of shoes in for testing, and we like to let our feet do the talking. While we don’t always love every shoe that arrives, it doesn’t mean that you won’t. We try to weigh thoughts from our running friends and the community in general. All of our picks should be available for you to buy right now, too. KEY TERMS IN THIS REVIEW PWRRUN FOAMS PWRRUN: Tried-and-true EVA PWRRUN Plus: TPU-based beads PWRRUN PB: – PEBA beads PWRRUN HG: PEBA beads, but better PWRTRAC Tacky, trail-ready rubber used on the outsoles of the Peregrine, Xodus Ultra, and Endorphin Rift SPEEDROLL Saucony’s rocker midsole technology, featured on all of the Endorphin models FORMFIT Saucony’s three-layered midsole setup that adapts and conforms to your foot XT-900 Road-ready rubber that offers great grip without aggressive lugs, found on the Endorphin Pro 4 and Ride 17 Best Saucony Running Shoes Right Now Saucony Endorphin Elite $275 BEST FOR Race day domination WEIGHT 7.2 oz. (205 g) for a US M9, 6.5 oz. (185 g) for a US W8 STACK HEIGHT/DROP 40 mm in heel, 32 in forefoot (8 mm drop) What could possibly be better than Pro in the pecking order? Elite, apparently. That’s right, the Saucony Endorphin Elite is the company’s new top dog, and it brings a wild design and plenty of new technology to match. As if the unique upper and funky, rounded midsole weren’t bold enough, Saucony paired them with a vibrant green upper that absolutely screams, “look at me!” We’re happy to look, too, since the Endorphin Elite is easily one of the best Saucony running shoes right now, if not ever. For starters, the Endorphin Elite is the first to adopt the new PWRRUN HG foam, which is Saucony’s answer to Nike’s ZoomX. It’s light and poppy, though just a bit denser than the PWRRUN PB found on the Endorphin Pro 3 — at least in our opinion. Density or not, the Endorphin Elite sings louder the faster you go. Both Thomas and Meaghan found that the harder they pushed the pace, the faster they wanted to go and the happier the Endorphin Elite got. On top of that high-powered midsole, Saucony has one of the wildest uppers in the game right now. It’s not as bold as the Mizuno Wave Rebellion Pro, but the cutouts and thin layers make it look almost alien compared to other racers. You might also want to grab some padded socks for the Endorphin Elite, as it sacrifices some padding to save weight. Ultimately, the Endorphin Elite is Saucony’s best race day shoe to date, and it comes with a $275 price tag that only an Alphafly can love. Saucony Endorphin Pro 4 $225 BEST FOR Tackling the marathon WEIGHT 8.5 oz. (241 g) for a US M10.5, 6.6 oz. (187 g.) for a US W7.5 STACK HEIGHT/DROP 40 mm in heel, 32 in forefoot (8 mm drop) Alright, so the Endorphin Elite is still the cream of the crop, the icing on top, the whatever, but the Endorphin Pro 4 might be the best Saucony racing shoe for most people and the best for your bank account, too. It feels like a pivot back toward the original Endorphin Pro, yet packs enough new tech to keep up with the big boys. So, what makes it better than its ultra-premium sibling? Well, the Endorphin Pro 4 is all about excitement. It keeps the slightly wider platform of the Endorphin Pro 3 but adds more of the bounce and snap that we felt in the first versions. Mentioning striking, can we talk about the Phoenix Suns colorway? It’s absolutely stunning in a way that doesn’t feel like you’re just wearing an all-white shoe (sorry, Meg). Saucony pivoted back to a more traditional mesh tongue this time, too, with a featherweight knit in place of the large, circular holes on the Pro 3. All of this works together to keep the weight feather-light, as the Endorphin Pro 4 only gains a few grams to go with its additional foam. Of course, we can’t talk about the Endorphin Pro 4 without showing some love for the midsole formula. Instead of a full bed of PWRRUN PB slapped around the plate, it combines a core of Saucony’s top-shelf PPWRRUN HG with a carrier shell of PB for the best of both worlds. The extra millimeter of stack also plays beautifully with the SpeedRoll rocker design to keep you rolling right on through your stride. By the way, we still love any super shoe that comes in below $250, so props to Saucony for the $225 price point. Saucony Endorphin Speed 4 $170 BEST FOR Anything up to — and including — well, anything WEIGHT 8.2 oz. (233 g.) for a US M9, 7.2 oz. (206 g.) for a US W7.5 STACK HEIGHT/DROP 36 mm in heel, 28 in forefoot (8 mm drop) It’s not a secret that we loved the original Saucony Endorphin Speed. It quickly became one of our favorite tempo trainers around, as well
The Psychology of Sports Apparel: How Clothing Affects Performance and Mindset
In the realm of sports and fitness, the significance of what athletes wear goes beyond mere aesthetics or comfort. Sports apparel plays a crucial role in shaping athletes’ performance, confidence, and overall mindset. Understanding the psychological aspects of clothing can help athletes maximize their potential and optimize their performance. In this post, we’ll explore how sports apparel influences mindset, confidence, and performance, backed by psychological theories and research. 1. The Power of First Impressions 1.1 Clothing and Perception The concept of first impressions is rooted in our social interactions and can significantly affect how athletes perceive themselves and how others perceive them. Studies have shown that the clothing athletes wear can influence their perceived competence and authority. For instance: 1.2 The Role of Brand Identity Branding plays a significant role in the psychology of sports apparel. Many athletes align themselves with specific brands that resonate with their values and aspirations. The impact of brand identity includes: 2. The Psychological Impact of Color 2.1 Color Psychology Colors evoke different emotions and psychological responses. In sports apparel, color choices can influence athletes’ moods and performance. Research in color psychology suggests: 2.2 Personal Preference Athletes may also have personal color preferences based on their experiences or cultural backgrounds. Understanding these preferences can help athletes choose apparel that resonates with their psychological state, ultimately influencing their performance. 3. Comfort and Performance 3.1 The Comfort-Performance Connection Comfort is a key factor in athletic performance. Sports apparel that fits well and is made from breathable, moisture-wicking fabrics can enhance comfort levels, leading to improved performance. The connection between comfort and performance can be explained through: 3.2 The Role of Familiarity Familiarity with specific clothing can also enhance performance. Many athletes develop routines and rituals around their apparel choices, which can create a sense of comfort and predictability. This familiarity can lead to: 4. The Influence of Performance Enhancements 4.1 Compression Wear Compression apparel has gained popularity in recent years for its potential performance benefits. The psychological effects of wearing compression gear include: 4.2 Smart Apparel The rise of smart apparel, equipped with sensors and performance tracking technology, can also influence an athlete’s mindset: 5. The Social Dynamics of Sports Apparel 5.1 Peer Influence The social dynamics surrounding sports apparel can significantly impact athletes’ choices and performance. Peer influence plays a crucial role in shaping perceptions of what constitutes “appropriate” or “effective” sportswear. Factors include: 5.2 Role Models and Influencers The impact of role models and influencers in the sports industry cannot be underestimated. Athletes often look up to prominent figures who endorse specific brands or styles. The effects include: 6. The Impact of Fashion on Performance 6.1 The Blending of Fashion and Function The rise of athleisure has blurred the lines between sportswear and everyday fashion. Athletes are increasingly seeking apparel that is both functional and stylish. This trend has several psychological implications: 6.2 The Role of Trends Keeping up with fashion trends can influence athletes’ choices in sports apparel. Awareness of current trends may lead to: 7. Conclusion The psychology of sports apparel extends far beyond mere fabric and fit. Athletes’ choices in clothing can significantly influence their performance, mindset, and overall experience in their chosen sports. Understanding the psychological aspects of apparel—from first impressions and color psychology to comfort and social dynamics—can empower athletes to make informed choices that enhance their performance and boost their confidence. As the sports industry continues to evolve, the intersection of functionality and fashion will remain a key focus, with athletes increasingly seeking gear that not only performs well but also resonates with their identity and aspirations. By recognizing the psychological impact of sports apparel, athletes can harness the power of clothing to optimize their performance and cultivate a winning mindset. Whether on the field, the court, or the track, the right gear can make all the difference in achieving athletic goals and personal excellence.
UCAN Edge Energy Gels Review: This Is A Different Kind of Running Fuel, Here’s Why.
UCAN stands out in the field of sports nutrition with its commitment to innovation and at the core of their products, is UCAN’s proprietary ingredient, SuperStarch™, which is a corn starch based blend that provides a slow-releasing source of carbohydrates. Edge energy gels are perfect for endurance athletes, like us marathoners and ultramarathoners, who need consistent energy while following a training plan and racing, without the spikes and crashes associated with some other sugary gels – it’s one of the best running gels I have tested while endurance training. What makes UCAN Edge Energy Gels unique is their formula which is designed for athletes seeking over 75 minutes of sustained energy, they are sugar-free, caffeine-free, and gentle on the stomach too. That last point is an important one to emphasise because gut bombs are real and a major cause of discomfort when you’re starting out on your ultra running journey. UCAN Edge Energy Gels review Now, let’s get into the specifics of the Edge Energy Gels – I have tried all the different flavor gels (and they’re all pleasant), as UCAN was kind enough to send over a multipack for me to review but I’m going to focus on the taste of the Strawberry Banana for this review, as it’s my favorite flavor and it will help me keep this review focused. Taste and texture First impressions matter, and the Strawberry Banana flavor really made an impression on me over the other ones, although the unflavored was really nice too! It’s deliciously fruity without being overly sweet, thanks to the zero sugar formula. The texture is smooth similar to light, runny yoghurt but with an subtle chalky taste – that sounds weird I know but it’s an observation nonetheless, and in no way a bad thing by the way – it’s just different to the other gels I have reviewed, and I enjoy it. The gels are easy to consume even when you’re pushing your limits during a race or climbing a steep hill. No water is needed to chase down these gels, which of course is a big plus. Performance UCAN promises 75+ minutes of steady energy, but in my personal experience I feel I need to take a gel every 45 minutes to an hour but I do tend to run at a high intensity – I just can’t help myself! 😉 I’ve used these gels on long runs, and noticed a difference in how I felt during my run in terms of a nice steady flow of energy coming from this fuel. For example on my run today, I had two gels for my 90 minute run and this worked out well for me. So during an ultramarathon race I’d probably have one of these gels every 45 minutes as I run at quite a high intensity during races. If however, I’m training for an ultramarathon, then I’d take a gel every hour or so as I’ll be running at a lower intensity. I haven’t had any energy spikes or sudden crashes whilst I’ve been using Edge gels; just a consistent level of endurance that kept me going strong. This steady release of energy is thanks to UCAN’s LIVSTEADY™ corn starch carbohydrate, which breaks down nice and slowly. Digestibility One of the biggest challenges with some energy gels and sports electrolyte mixes, can be how they sit in your stomach. UCAN Edge Gels are formulated to be easy on the stomach, and I can vouch for that. No bloating or discomfort, which meant I can focus on running, and not on GI distress – which I have had to do many a time in the past before I became a more experienced endurance athlete. How to use UCAN Edge Energy Gels UCAN‘s recommendation is to consume one pouch 30 minutes before exercise, repeating every hour as needed. This guideline works well for me, providing a reliable energy source when I start my run right the way through it, provided I take a gel every 45 minutes or so. Ingredients and nutrition It’s reassuring to see a straightforward ingredient list, centered around water, LIVSTEADY™ corn starch, allulose, and natural flavors. The inclusion of ascorbic acid, lactic acid, and fumaric acid helps with preservation and adds to the gel’s nutritional profile, ensuring you’re getting energy and also supporting your body’s needs during exertion. Final thoughts For those of us looking to push our limits and achieve new PRs, UCAN Edge Energy Gels are a solid choice; the sustained energy, ease of digestion, and clean ingredients makes them a winner for me, and so I’ve awarded then an Editor’s Choice Award. If you’re gearing up for your next marathon or just looking for a reliable energy source for your long runs, I recommend giving UCAN Edge energy gels to help you along your journey. I want to quickly give a special mention to UCAN’s Energy Bars too, as they’re a great solid fuel alternative during long runs. They taste great, have a good texture and provide 160 calories per bar which means it’s a great way to get some chewy fuel into your body during a training run or race.
Janji Brings Cooling Vibes with its All-New City Collection
JANJI RELEASES THE CITY COLLECTION FOR SPRING/SUMMER 2024 Nothing speaks spring as much as the colorways in a Janji drop, and with the second release of the Spring/Summer Aegean Collection, they’ve tied together performance fabrics with sleek styling for a head-turning fit. As a follow-up to its all-new mountain collection, Janji’s City Collection features an array of warm weather apparel, with some updates to key staples as well as a handful of brand-new pieces. And in case you forgot– every season Janji gives back to clean water projects around the world, and this collection gives back to GWP Mediterranean. To percent of proceeds from all Janji purchases will go towards funding improvements to the irrigation system at Pankritio Stadium, home of the Ergotelis Football Club. Reducing the water needs of the stadium is anticipated to save the equivalent water consumption of 140 people per day. Check out what we’re loving from the collection. OUR PICKS FROM JANJI MEN AFO Middle Short Ultra ($78) When out for long endurance events, storage is key. This short features six pockets for gels, cards, phones, first aid, and whatever else you need. It even has an elastic key loop. Reflective detailing around the pockets adds extra visibility for an incredibly lightweight and quick-drying short. MEN Circa Daily Tee ($58) Ultra-soft with a four-way stretch, this tee is premium comfort wear for both on and off the run. It’s quick-drying and features an ergonomic fit, making it ideal for any activity. UNISEX AFO Hyperlight Visor ($38) Apparently it’s the year 2000 again, because visors are back. It makes sense– the visor is the ultimate in utility for keeping cool on summer days, and this one in particular is “ponytail-friendly, hyperlight, and crushes down for stashing while on the go.” The Velcro-free bungee toggle back is a nice upgrade from all those old school head hoops we used to wear. WOMEN Circa Daily Boxy Tee ($48) Made from the same soft cotton blend as the Circuit tee and AFO racerback, the Circa Boxy Tee gives the option of a more fashion-forward running top with a slightly cropped fit that hits right at the waist. Great for … pretty much everything. UNISEX Zephyrunner Wind Shell ($128) A multi-faceted jacket can be a lifesaver in changing conditions. The Zephyrunner features a hyperlight and durable nylon shell (water-resistant) that blocks the wind and provides solid breathability thanks the back panel venting. A bungee hem and hood toggle allow for extra adaptability and the whole thing stows into its own chest pocket in a small bundle. Also, unlike the Patagonia Houdini, it has hand pockets. Win. WOMEN 3” AFO Rhythm Short ($70) Combining Janji’s staple short (the AFO) with a more relaxed fit and modern design, the Rhythm short is made from an ultralight stretch woven fabric with a soft, high-rise flat waistband. Zippered rear pocket and front liner pocket provide storage options on the go. WOMEN Circa Daily Racerback Tank ($44) For everyday wear or running apparel, the Racerback Tank is made of an ultra-soft Pima cotton/recycled polyester blend with a four-way stretch. It’s the perfect top for everything summer.
Smartwool Winter 2024 Apparel Review: Midwinter Merino
INTRODUCTION TO SMARTWOOL’S WINTER 2024 COLLECTION TAYLOR: Deep, dark, and cold midwinter is a hard season to plan for as a runner. We’re constantly playing the game of mix and match to ride the line of warmth and mobility. I’m not a fan of bulk at all… Even the thought of wearing a pair of pants while running is enough to get me to question the whole run in the first place. Smartwool, a company that has had my feet faithfully in their socks for over a decade, has answers for the rest of the body during the winter time, too. They tactfully integrate modern engineered performance fibers with the timeless dependability of merino wool. Check out these active winter running clothing options to get you through this frigid season. Intraknit Active Full Zip Jacket PRICE: $220 TAYLOR: There’s something about the idea of going three layers deep that I do not like. There are very few occasions for winter running that I go to such measures. With that being said, there are some days when a vest isn’t enough but a full jacket is too much. That’s where the Intraknit Active Full Zip Jacket comes into play. This jacket integrates the core protection that a vest brings with the sleeve coverage of a jacket. The unique part is that the chest and stomach are covered by a four-way stretch nylon outer to ward off elements. The arms and back panel are composed of blended merino wool for temperature regulation and moisture management, and Tencel Lyocell fibers (a sustainable fiber made from wood pulp) are blended in for further comfort. The same material continues into the higher neck collar, too. Specific mesh panels on the back and arms are also used for ventilation. I found this jacket to be “slim” fitting throughout. The waistline is higher than the average jacket, while the bottom of the jacket rests right at the waist rather than dipping further below your bottom. Smartwool’s Intraknit Active Full Zip Jacket fits nicely over a light long sleeve and even better over top a tighter fitting base layer. This will be a jacket I call on for those days that are cool with a little bit of a winter bite. ALEX: I agree with Taylor. I love the idea of a one-and-done layering system, or at least one that is more minimal in terms of the sheer volume. The Smartwool Active Full Zip Jacket is a versatile and functional piece that is comfortable and performs well. It’s constructed with a blend of merino wool and polyester, offering the natural benefits of merino wool, including moisture management, odor resistance, and temperature regulation, combined with the durability and quick-drying properties of polyester. The full zip allows for easy ventilation during workouts or as a layering piece. The two zippered side pockets conveniently provide secure storage for small essentials like keys, cards, or gels. I prefer a more relaxed fit than this jacket provides, as I found it to be quite slim. In terms of warmth, the jacket is warmer than necessary for most of my runs (I run really warm), making it better suited for lower output activities or as a mid-layer in colder conditions. Overall, the Smartwool Women’s Active Zip Jacket stands out as a well-designed piece of winter gear, offering a blend of natural and synthetic materials, thoughtful features, and a design that prioritizes both functionality and comfort. Active Fleece Tight PRICE: $110 TAYLOR: Even when it comes to bottoms, I’m a less is more kind of person. Temps need to be solidly in the 30s before I consider tights. Pants are typically out of the question. Although, that approach has left my future children’s fate uncertain on more than one occasion. For some reason, even through the agony, I still question what I’ll wear on truly cold days. Smartwool’s Active Fleece Tights have now solved my frigid run dilemma. These are thick, warm, and runnable! Read that again and rejoice! The Smartwool Active Fleece Tight combines the warmth of a light fleece-lined pant with the slim-fitting flexible benefits of tights. The overall fit is closer to traditional long underwear rather than running tights. I wore these for some single-digit runs but loved these most in the teens and was plenty warm through the 20’s. Both scenarios are fine temperature-wise unless there is a stout breeze. These tights are moderately breathable. Two thigh pockets and a rear zippered pocket are a nice final touch for the warmest tights on the block. ALEX: The Smartwool Run Legging is simple and to the point. They also have the smooth, buttery feel of Lululemon Align tights. Crafted with a blend of merino wool and elastane, these leggings offer exceptional moisture-wicking, odor resistance, and natural temperature regulation. The elastane provides a stretchy, flexible fit, allowing for unrestricted movement. The design and features are practical and have a zippered waistband pocket and two side drop-in pockets for stashing keys, a card, or a gel. The reflective seams are a great addition for the shorter winter days. These tights are so comfortable and transition seamlessly from runs and yoga to casual errands. Paired with a wind-blocking layer in more extreme temps, these will be a go-to all season long. Active Fleece Wind Glove PRICE: $50 TAYLOR: Using the same material as the Active Fleece Tight, the Smartwool Active Fleece Gloves add a wind-blocking layer on the backside of the hands to keep those little fingers from freezing up. Living in the Colorado mountain, there is never a shortage of wind. Even the idea of having a lightweight running glove with wind protection strikes a sentimental chord. They work, too. The Smartwool Active Fleece Gloves kick the pants off of other similar weight technical running gloves. I’ve now permanently replaced my Black Diamond and Tracksmith running gloves for the winter. ALEX: The Smartwool Active Fleece Glove is constructed with a blend of merino wool and synthetic materials to offer excellent thermal insulation, moisture-wicking properties, and natural odor resistance, making them ideal for winter
The Evolution of Sports Apparel: From Function to Fashion
The world of sports apparel has undergone a remarkable transformation over the decades. What began as simple, functional clothing designed to enhance performance and comfort has evolved into a multifaceted industry that blends cutting-edge technology, fashion trends, and sustainability. In this post, we will explore the evolution of sports apparel, examining key milestones, technological advancements, and the impact of cultural shifts on the industry. 1. The Early Days of Sports Apparel 1.1 Historical Overview In the early 20th century, sports apparel was primarily utilitarian, focusing on functionality rather than style. Athletes wore basic garments made from cotton or wool, often designed for specific sports. For example: 1.2 The Birth of Specialized Gear As sports gained popularity, the need for specialized apparel emerged. The mid-20th century marked a turning point, with brands beginning to design clothing tailored for specific sports. Innovations included: 2. The Rise of Athleisure 2.1 Definition and Popularity By the late 20th century, the concept of athleisure began to take hold. Athleisure refers to clothing designed for both athletic activities and casual wear, blurring the lines between sportswear and everyday fashion. This trend was fueled by several factors: 2.2 Key Features of Athleisure Athleisure apparel is characterized by its blend of comfort, style, and versatility. Key features include: 3. Technological Advancements in Sports Apparel 3.1 Performance Enhancements As the sports industry has evolved, so too have the technologies integrated into sports apparel. Innovations have aimed to enhance performance, comfort, and safety. Some notable advancements include: 3.2 Smart Apparel The rise of wearable technology has brought about the development of smart apparel. These garments are equipped with sensors and connectivity features that track various performance metrics. Benefits include: 4. Sustainability in Sports Apparel 4.1 Growing Awareness As environmental concerns have gained prominence, the sports apparel industry has responded with a focus on sustainability. Consumers are increasingly seeking products that align with their values, leading to a demand for eco-friendly options. Key developments include: 4.2 Innovative Approaches Some companies are pushing the boundaries of sustainability by implementing innovative approaches, such as: 5. The Cultural Impact of Sports Apparel 5.1 Fashion Trends The intersection of sports and fashion has led to the emergence of new trends and styles in sports apparel. Designers are increasingly collaborating with sports brands, creating limited-edition collections that appeal to both athletes and fashion enthusiasts. This cultural shift has resulted in: 5.2 Community and Identity Sports apparel has also become a way for individuals to express their identity and connect with communities. Wearing team jerseys, branded gear, or athleisure wear allows athletes and fans to showcase their affiliations and commitment to a sport or lifestyle. 6. The Future of Sports Apparel 6.1 Continued Innovation As technology and consumer preferences evolve, the future of sports apparel is likely to see further innovations. Potential developments include: 6.2 Emphasis on Inclusivity The future of sports apparel will likely prioritize inclusivity, with brands expanding their size ranges and designing clothing that accommodates diverse body types and athletic needs. 6.3 Integrating Technology and Sustainability Brands will continue to explore the integration of technology and sustainable practices, creating high-performance apparel that minimizes environmental impact while enhancing athlete performance. 7. Conclusion The evolution of sports apparel has been marked by significant changes in technology, design, and cultural influence. From its functional origins to the rise of athleisure and the focus on sustainability, the industry has continually adapted to meet the needs and preferences of athletes and consumers alike. As we look to the future, the ongoing innovations in materials, technology, and inclusive design promise to shape the next generation of sports apparel, ensuring that it continues to enhance performance while reflecting the values of a new era. Whether you’re a professional athlete or a casual fitness enthusiast, understanding the evolution of sports apparel can help you make informed choices about the gear you wear and how it impacts your performance and lifestyle.
The Impact of Social Media on Sports Apparel: Trends, Marketing, and Consumer Behavior
In the digital age, social media has transformed the way brands communicate with consumers and how athletes interact with their audiences. Sports apparel is no exception to this trend, as platforms like Instagram, TikTok, and Twitter have become essential tools for marketing, branding, and community engagement. This post will explore the profound impact of social media on the sports apparel industry, focusing on trends, marketing strategies, and consumer behavior. 1. The Rise of Influencer Culture 1.1 Defining Influencer Marketing Influencer marketing has emerged as a powerful strategy for brands to reach target audiences. Influencers—individuals with significant followings on social media—can sway consumer opinions and drive purchasing decisions. This phenomenon is particularly prevalent in the sports apparel sector, where influencers often showcase their favorite brands and styles. 1.2 Types of Influencers Different categories of influencers cater to various audience segments: 2. Social Media as a Marketing Platform 2.1 Direct Engagement with Consumers Social media platforms allow brands to engage directly with consumers, fostering relationships and building brand loyalty. Key strategies include: 2.2 Visual Storytelling Visual content is at the heart of social media engagement. Brands utilize high-quality images and videos to tell compelling stories about their products. Effective storytelling can include: 3. The Influence of Trends on Consumer Behavior 3.1 Trend Adoption Social media has accelerated the pace at which trends emerge and spread. In the realm of sports apparel, trends can quickly gain popularity through viral content and influencer endorsements. Key trends include: 3.2 FOMO (Fear of Missing Out) Social media creates a sense of urgency around new product launches and limited-edition collections. Athletes and influencers showcasing exclusive items can lead to FOMO among their followers, encouraging immediate purchases. 4. Building Brand Loyalty Through Community Engagement 4.1 Creating a Sense of Belonging Social media platforms facilitate the creation of communities around brands. Sports apparel companies can foster a sense of belonging by: 4.2 Brand Ambassadors Many brands cultivate a network of brand ambassadors—loyal customers who advocate for the brand on social media. These ambassadors can amplify marketing efforts and enhance credibility through authentic testimonials. 5. The Role of Reviews and Feedback 5.1 Importance of Reviews Consumers increasingly rely on online reviews and feedback before making purchasing decisions. Social media serves as a platform for: 5.2 Transparency and Authenticity In a world saturated with marketing messages, consumers value transparency and authenticity. Brands that openly share information about their sourcing, manufacturing processes, and community initiatives can enhance their reputation and appeal. 6. Challenges and Considerations 6.1 Navigating Negative Feedback While social media offers opportunities for engagement, it also presents challenges. Brands must be prepared to navigate negative feedback and public criticism. Key strategies include: 6.2 Balancing Marketing and Authenticity As brands leverage influencer marketing, they must strike a balance between promotional content and authentic engagement. Overly promotional posts can alienate audiences, while authentic content can foster trust and loyalty. 7. The Future of Social Media in Sports Apparel 7.1 Continued Evolution The role of social media in the sports apparel industry will continue to evolve, shaped by emerging technologies and changing consumer preferences. Potential developments include: 7.2 Emphasis on Sustainability As sustainability becomes a priority for consumers, sports apparel brands will increasingly leverage social media to communicate their eco-friendly practices and initiatives. Building a narrative around sustainability can attract environmentally conscious consumers and differentiate brands in a competitive market. 8. Conclusion The impact of social media on the sports apparel industry is profound, influencing marketing strategies, consumer behavior, and brand loyalty. As platforms continue to evolve, brands must adapt to engage with their audiences authentically and effectively. By leveraging the power of influencer culture, visual storytelling, and community engagement, sports apparel companies can build lasting relationships with consumers and navigate the ever-changing landscape of digital marketing. As consumers become more discerning and connected, brands that prioritize transparency, sustainability, and meaningful engagement will thrive in the competitive world of sports apparel. The future promises exciting possibilities, with social media playing a central role in shaping the industry and enhancing the athlete and consumer experience alike.
What’s New From Roark Run Amok in Spring ’24
ROARK RUN AMOK // SPRING 2024 The clocks have finally moved forward (evening runners, rejoice), and nothing feels more like the return of the sun than the vibes of Roark Run Amok. Founded in SoCal, they embrace the culture of the outdoors and running in a casual and laid-back aesthetic that perfectly complements the go-forth-and-explore type of runner. We’ve been a huge fan of theirs for years as they’ve slowly but surely dialed in their run line. The point is– you don’t have to sacrifice performance for a great-looking short or shirt. Do your best with both and enjoy the ride. Here’s what Roark Run Amok is cooking over the campfire in Spring 2024. OUR FAVORITE ROARK RUN AMOK GEAR FOR SPRING SHORTS Baja Shorts 5” ($66) Truth be told, these are my personal favorites from Roark Run Amok. I wear the forest green short all the time, while the newest black version is a bit more understated. I very much appreciate the waterproof rear pocket and the incredibly light fit and flexibility of the short. It’s one of the best shorts out there and I can’t recommend it enough. TRAIL RUNNING Bless Up Trail Shirt ($89) Truthfully, we’ve never tried this shirt because whenever they release a new design it almost always sells out immediately. There’s a good reason it does– the shirt looks great, it’s built with a microperforated 4-way stretch, and it’s secured with rubber buttons. Versatility is key in any piece of great apparel, and the Bless Up trail shirt offers that quality in spades. ROAD OR TRAIL RUNNING Bommer 2.0 Shorts 7″ ($89) The best of both worlds, the Bommer features a full compression liner with a lower thigh cell phone pocket, in addition to a bunch of other pockets (including side slashes with magnetic closures). The lightweight 4-way stretch adapts to your movement and the whole thing is moisture-wicking and antimicrobial. Basically, this short rules, especially in a full OG camo colorway. LIFESTYLE/RUNNING Mathis Core Tee ($49) We’ve worn several versions of this shirt over the past few years, and continue to do so, because it’s one of the best tees out there. Constructed from a lightweight DriRelease jersey knit, it maintains a balance between performance apparel and traditional cotton. As such, it dries 4x faster than cotton, but retains that incredibly soft and worn-in feel that you get from your favorite tee. It also fits true to size, which is sometimes hard to nail down with t-shirts. RUNNING/LIFESTYLE Serrano 2.0 Shorts 8” ($69) I’m not a long shorts type of guy. But many of you are, and too often, you either have to wear basketball shorts or really awful looking run shorts. The Serrano 2.0 solves all of that. To quote Roark: “Designed with an athletic and functional intent, the short is as ready for a trail run as it is for a coffee run.” With a DWR water-resistant finish, two hand pockets and zippered rear and stash pockets, this short is read for everything this summer.